Recruitment Marketing Specialist

Are you a dynamic and forward-thinking marketing professional with a passion for driving results through strategic planning? We are seeking a talented Recruitment Marketing Specialist to join our team and play a pivotal role in helping to secure the future of our team. You will be at the forefront of developing and executing innovative marketing strategies that not only enhance our brand's presence but also effectively engage prospective associates, and ultimately contribute to our company's growth and success. If you're a creative thinker, data-driven decision-maker, and thrive in a fast-paced environment, we invite you to apply and help us revolutionize our recruitment efforts.

Recruitment Marketing Specialist:
  • Monday-Friday, 8 a.m.- 5 p.m. (daily start/end times can be slightly flexible)
  • Be willing to be trained to serve as project leader for our internal referral program. As project leader, you would build relationships with key stakeholders throughout the company, conduct research of best practices, drive engagement, analyze referral reporting and work alongside a team to execute a communications plan with the goal of growing the total number of associate referrals.
  • Manage a variety of recruitment-facing social media identities across multiple platforms (Facebook, Instagram, LinkedIn, etc.), including creating/editing images and videos, as well as planning and posting content. Also, train fellow associates on how to better leverage social media for recruiting purposes.
  • Collaborate with a team of associates to develop and execute communication plans to target specific recruitment audiences, including minorities, military veterans, females and high school students.
  • Update content on and serve on a team with the objective of rebuilding the site to ensure maximum engagement.
  • Plan, create and send strategic emails and text messages to recruits for high need positions or located in high need markets.
  • Work directly with in-house graphic designers to create and update marketing materials.
  • Research and facilitate testimonials and storytelling from successful referrers and leaders at locations who excel at associate referrals.
  • Create and analyze reports and make corresponding recommendations on communication strategies and tactics.
  • Manage ongoing advertising requests for high-need recruiting markets and positions.
  • Facilitate day-to-day communication with site leadership, field recruiters, human resources, as well as Averitt's recruitment marketing agency.
  • Create, update and monitor job postings for effectiveness and accuracy.
Preferred skills/qualities
  • Creative
  • Critical and strategic thinking
  • Ability to organize and plan with attention to detail and meet deadlines
  • Excellent written and verbal skills
  • Relationship-building and interpersonal skills
  • Flexibility and ability to prioritize tasks
By joining our team, you'll get these benefits:
  • Competitive pay
  • 8 paid holidays (after 30 days) and paid time off (after 90 days)
  • Excellent insurance coverage that includes medical, prescription, dental, vision and hearing starting as low as $94.55/week for family plans and $36.45/week for individual plans effective after 30 days
  • Company-paid life insurance and short-term disability benefits
  • Profit Sharing plan allowsyou to share in the rewards of our efforts, with a portion of our profits given back to you as monthly direct deposits into your retirement account
  • Referral rewards - cash bonuses for referrals
From working with top-notch colleagues and learning new skills, to teaming up with people who take pride in their jobs (and yours) - once you get a taste of the Averitt culture, you'll want in for the long haul. In fact, more than 15% of our associates have been with us for more than 20 years.

Ready to make a change? APPLY NOW to be an Averitt Traffic Analyst!

Averitt Express is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

  • Must be 18 years of age
  • High school diploma or GED. College degree and/or experience in marketing, communications, public relations, journalism, English or human resources is preferred
  • Strong working knowledge of Microsoft Excel, Word and PowerPoint
  • Prior experience in or willingness to be trained in social media management, recruiting and basic design software (Hootsuite, Tenstreet, Canva, etc.)

LeadFlex Job ID: 152218

External ID: 239148

Post Date: 12/01/2023